• Get More
    Customers
    Locally
    Five quality magazines providing an effective
    advertising platform for local businesses.
    Be seen by more than 50,000+ residents in the Barton-On-Sea, New Milton and Highcliffe-On-Sea areas, and now including Ashley, Bashley, Chewton, Friars Cliff, Mudeford, Walkford and Wootton.
Barton Bugle
Highcliffe Herald East
Highcliffe Herald West
New Milton Mail
The Mercury

DISCOVER MORE

Find out how simple it is for you to win more customers

About Us

The magazines were started in 2009 by Gary Prince after a long career as a golf professional and a later position as manager of a local golf club.

Being a local resident himself Gary recognised that it would be of huge benefit to local businesses if they had an effective advertising platform, so, he started with the Barton Bugle and subsequently expanded his portfolio to include a further four magazines for the BH25 and BH23 areas: Highcliffe Herald East,Highcliffe Herald West, New Milton Mail and the Mercury.

Gary spends his spare time with his lovely wife Sally and their huge hound, the inimitable Bernese Mountain dog, Bertie. And of course, playing golf!

Our monthly magazines are read and often kept by thousands of locals who enjoy a great mix of community stories, what's on guides, interesting articles about our local history and quality editorials plus of course an excellent range of advertisments showcasing local tradespeople and businesses.

family-photo

You can trust us to take care of everything

  • Advertising Planning We will put together a bespoke marketing campaign that you will absolutely love
  • Design & Copywriting Our professional designers will create advertisements you can be truly proud of
  • High Quality Print We insist on the highest print & finishing standards

Our Mission

We have a really simple purpose: to provide an effective advertising platform where local business and community groups can tell people about their services and products.

Why do we do it?

Because local business needs to advertise to get more customers and local people need local business to get their goods and services from.

It’s a symbiotic relationship where everyone benefits, not least of all the local economy and the employment opportunities it affords.

Our expertise

We have first-hand knowledge of just how much self-motivation, not to mention self-discipline, it takes to keep your own business growing and thriving.

We always strive to make it easier for other entrepreneurs and business owners to do the same.

WE DELIVER RESULTS NOT JUST PROMISES

 

22610+

We deliver to thousands of local homes & businesses

More +
 

36000 +

Local people read our magazines

More +
 

95%

Over 95% of our clients advertise with us month after month

More +
 

5

High Quality Magazines
We ensure our editorial content is original, current and relevant

More +

Ready for blast-off

NEW FOR 2024

When Google and Microsoft jointly annouced last year that preference would be given to those websites that were more mobile friendly we thought it about time to invest in some new technology, so we went all in and commisioned the very latest in web tech, something called a progressive web application or PWA.

ITS LIKE A WEBSITE BUT MUCH MUCH BETTER

Progressive Web Applications (PWAs) offer significant benefits, apart from being blazingly fast, they work on all kinds of devices, from traditional desk top computers and laptops to the latest mobile phones, tablets and smart hardware, plus for individuals with disabilities, primarily due to their inherent design and functionality which align well with accessibility principles. Accessibility, in the context of digital platforms and applications, refers to the design and creation of applications, devices, services, or environments so they can be easily used by people with a wide range of abilities and disabilities. This encompasses auditory, cognitive, neurological, physical, speech, and visual impairments.

If you have your mobile device to hand, simply scan the QR code below, or press the purple button to visit our new site.

Digital Directory

NEW FOR 2024

TARGETED LOCAL REACH In today's rapidly evolving marketplace, establishing a robust online presence is not just an advantage but a necessity. The launch of our digital directory marks a significant stride towards revolutionising the way our advertisers connect with their audience.

This innovative platform does not merely complement our esteemed magazine but significantly amplifies the reach and impact of our advertisers. Here are the compelling benefits that a digital directory and web presence bring to our esteemed advertisers.

EXPANDED REACH AND ACCESSIBILITY Unlike the physical limitations of a magazine, a digital directory transcends geographical boundaries, offering businesses the invaluable opportunity to reach a global audience. Potential customers can discover your services with a simple click, anytime, anywhere, breaking the constraints of time and location.

  • INCLUSION IS FREE

    Unlike some local directories, inclusion in the Prince Digital directory is 100% free. To be included you will need to complete a very simple form, which collects basic business information such as business opening hours, location and a brief description of the services that you offer, you can provide as much or as little information as you like, and the whole process should take only a few minutes, although we suggest you get creative and really sell yourselves by writing a great business description.

  • READY TO UPDATE YOUR FREE BUSINESS LISTING?

    • LETS DO IT BEFORE SOMEONE ELSE DOES!

      We have made it super easy, simply complete a short form, providing as much or as little of your business details as you like, and we will do the rest.
    • Our current paper based advertisers naturally float to the top of the directory listings as we like to reward those who regulary advertise in one of our FIVE local magazines.

    ENHANCED USER ENGAGEMENT

    Digital directories provide interactive and dynamic content.

    From customer reviews to multimedia showcases like videos and image galleries, businesses can engage with their audience in a more profound and compelling manner, fostering trust and building lasting relationships.

    IMPROVED SEARCHABILITY AND VISIBILITY

    With the power of SEO (Search Engine Optimisation), businesses in a digital directory are more likely to be discovered by individuals actively searching for related services or products.

    This targeted visibility brings your business to the forefront when it matters most.

    REAL-TIME UPDATES AND INFORMATION

    The dynamic nature of digital directories allows for real-time updates.

    Whether it's a change in services, pricing, or launching a new offer, your latest information is instantly available, ensuring your audience is always well-informed.

    COST-EFFECTIVENESS AND SUSTAINABILITY

    Digital directories eliminate the need for costly print materials, making it a cost-effective and environmentally friendly alternative.

    The resources saved can be strategically reinvested into further enhancing your digital presence or other areas of your business.

    ANALYTICS AND INSIGHTS

    Digital platforms provide valuable data and insights into customer behaviors and preferences.

    This information is pivotal in making informed decisions, tailoring your services to meet customer needs, and strategically planning your marketing efforts.

    SOCIAL PROOF AND REPUTATION MANAGEMENT

    Online reviews and ratings in digital directories build credibility and trust.

    Positive reviews serve as powerful social proof, influencing potential customers' decisions, while any negative feedback can be swiftly addressed and managed, showcasing your commitment to customer satisfaction.

    NEW TO LOCAL ADVERTISING ?

    Local advertising works, and works well; you only have to look through any one of our FIVE monthly community magazines to see the array of thriving businesses that are already reaping the benefits. These publications are not just magazines, but a platform where local enterprises connect directly with their community.

    Each page showcases a diverse blend of services and products, catering to a wide range of needs and interests, all rooted in the local area. By advertising with us, you join a vibrant ecosystem of small businesses, each with a story to tell and an audience eager to listen. It's a testament to the power of community-focused marketing, where your advertisement doesn’t just reach potential customers, it engages with neighbours, strengthens local economies, and builds lasting relationships.

    Let your business be part of this thriving narrative and discover the impact of local advertising firsthand.

    HERE IS A GIFT JUST FOR YOU

    Embarking on the journey of community magazine advertising can open a myriad of opportunities for small business owners. This traditional yet impactful form of advertising holds a unique charm and effectiveness, particularly in fostering local engagement. It’s a direct line to the heart of your community, reaching an audience who values and supports local businesses.

    Unlike the fleeting nature of digital ads, magazine adverts have a longer shelf life, gracing coffee tables and waiting rooms, continuously catching the eye of potential customers. Moreover, community magazines often enjoy a loyal readership, which means your business can benefit from this established trust.

    The targeted nature of these publications ensures that your advertisement is seen by those most likely to patronise your business, offering a more personalised and relevant approach. Taking this step not only enhances your local presence but also contributes to the fabric of the community, strengthening ties with potential customers who appreciate the value of local offerings. In a world where local support is increasingly cherished, placing your ad in a community magazine could be the touchstone of your business's growth and success.

    Did we mention a gift? , just call GARY at PRINCE PUBLICATIONS for an amazing deal on your first series of adverts.

    01425 629841

    Slide background

      Five excellent reasons why you should advertise with us.  

    The magazines are actually read by local residents

    Over 95% of our clients advertise with us month after month

    All of our magazines are delivered by Royal Mail

    We reach 22,610 homes &businesses, thats well over 50,000 potential readers

    We reach all new incoming residents

    1

    2

    3

    4

    5

    Slide background

      + Five more reasons why you should advertise with us.  

    The magazines are a cost-effective way of keeping your business front & centre

    All our advertisers work in, or close to, our areas

    Readers hold onto the magazines for a month or more

    We keep a high standard of print and production for quality purposes

    We ensure our editorial content is original, current and relevant

    6

    7

    8

    9

    10

    Slide background

    Barton on Sea

    Highcliffe on Sea

    Friars Cliff , Mudeford & Walkford

    New Milton

    Ashley, Bashley &Wootton

    We believe in keeping business local.

    Slide background

      Five excellent reasons why you should advertise with us.  

    The magazines are actually read by local residents

    Over 95% of our clients advertise
    with us month after month

    The majority of our magazines
    are delivered by Royal Mail

    We reach 18000 houses
    and over 36000 residents

    We reach all new incoming residents

    1

    2

    3

    4

    5

    Slide background

      Five more reasons why you should advertise with us.  

    The magazines are a cost-effective way of keeping
    your business front & centre

    All our advertisers work in, or close to, our areas

    Readers hold onto the magazines
    for a month or more

    We keep a high standard of print
    and production for quality purposes

    We ensure our editorial content
    is original, current and relevant

    6

    7

    8

    9

    10

    Slide background

    Barton on Sea

    Highcliffe on Sea

    New Milton

    Ashley, Bashley &Wootton

    We believe in keeping business local.

    EXCEPTIONAL COVERAGE AND FREE DELIVERY

    DISTRIBUTION The magazines are published monthly, and hand delivered by Royal Mail.

    The Barton Bugle covers 4037 homes and businesses, New Milton Mail3272, Highcliffe Herald East4481, Highcliffe Herald West4905and New Milton Mercury 5915 (New Milton Mercury covers New Milton North of the railway line, the far East part of Barton, Ashley, Bashley and Wootton).

    Our total monthly distribution is 22,610 magazines, reaching well over 50,000 local residents!

    ONLINE COVERAGE Our magazines are published monthly on our website & social media so you will get an online presence at no extra cost.

    NEW PEOPLE ARE MOVING INTO AREA EVERY MONTH In most cases these residents are new to the area and have no local knowledge. They are looking for guidance and the magazines offer the perfect opportunity for businesses to get themselves in front of these new potential customers.

    BARTON BUGLE

    Barton-On-Sea

    BARTON BUGLE

    Barton-On-Sea

    HAND DELIVERED TO

    4037

    HOMES & BUSINESSES


    NEW MILTON MAIL

    New Milton South

    NEW MILTON MAIL

    New Milton South

    HAND DELIVERED TO

    3272

    HOMES & BUSINESSES


    HIGHCLIFFE HERALD EAST

    Highcliffe-On-Sea including Chewton &Walkford

    HIGHCLIFFE HERALD EAST

    Highcliffe-On-Sea including Chewton &Walkford

    HAND DELIVERED TO

    4481

    HOMES & BUSINESSES


    HIGHCLIFFE HERALD WEST

    Highcliffe-On-Sea including Friars Cliff &Mudeford

    HIGHCLIFFE HERALD WEST

    Highcliffe-On-Sea including Friars Cliff &Mudeford

    HAND DELIVERED TO

    4481

    HOMES & BUSINESSES


    NEW MILTON MERCURY

    New Milton North, Ashley, Bashley and Wootton

    NEW MILTON MERCURY

    New Milton North, Ashley, Bashley and Wootton

    HAND DELIVERED TO

    5915

    HOMES & BUSINESSES


    ADVERTISING WITH US IS AS EASY AS PIE

    Let us guide you through the process

    LOCAL ADVERTISING WORKS

    Don't just take our word for it, see what our customers really think.

    Dixon-Stewart Solicitors

    I have been writing an advertorial in the magazines continuously since 2011 – where have those years gone?

    It still makes me smile when a new client says "I saw you in the magazines". It happens more often than you would think after all this time.

    I see many new and old clients who have read the advertorial and saved it for future reference.

    It stands out as the best advertising we have ever done.

    Helen Stewart

    A.C.E Fencing and Landscaping

    We have been advertising in the Highcliffe Herald for just under a year now, with this being our only choice of advertising we have been more than impressed with the response we have received. Due to these fantastic results we have decided to advertise in the Barton Bugle and New Milton Mail also. We first contacted Gary after many of our local customers used this magazine solely to source local tradesmen, so we decided to give it a try and we’ve never looked back. The magazines are full of great content whilst remaining pleasing to the eye. Gary has been a pleasure to do business with and has made the advertising stress free and easy. We cannot thank you enough

    Steve Crouch

    Painter & Decorator

    I only advertise with your magazines, and they have been so successful that I am constantly booked at least 3 months ahead.

    Sue Speake

    Flair Interiors

    I now advertise in around 15 magazines & yours are the most productive for me. One reason is that the magazines have a lot of content in them. A good balance between adverts & informative/interesting articles. Some other publications are a bit thin on both fronts. For this reason, I think people are inclined to read through the magazine & look forward to the next edition. This means the advert gets viewed regularly by a greater proportion of the readers. It has certainly proved a worthwhile investment, that I am keen to keep supporting.

    Rob Munday

    Mike Rickman Roofing

    The advert is working REALLY WELL for us and we’ve picked up lots of work from it. Last month someone called about a minor emergency a few minutes after they’d received their magazine. As Mike was in the area he dropped in late afternoon to see the customer and sort out the problem for them!

    Dominique Rickman

    Bathroom Design Centre

    Just to let you know our new advert has worked a treat. Not only have we had 19 bathroom surveys booked but also 11 kitchens and 2 bedrooms. When you think we have a 80% success rate we are looking forward to a busy time. Once again you have done us proud.

    Tony Quinn

    Town Gas

    I have advertised in the magazines for a few years now and I am delighted with the results, my initial reason for advertising was to enable local people to have easily obtainable contact details for me, should they need my services. For many years I thought that I didn’t need to advertise due to being local and relying on word of mouth, which is fine until somebody hears about you and wants to make contact but can’t find you advertising anywhere? At first I didn’t imagine it would bring much new business my way, but to my delight it does so regularly. I would recommend these great little magazines to anyone locally who is heard but really needs to be seen.

    Joe Woodsford

    Retro Rita

    I am Retro Rita a local vintage vocalist. I advertised last year in the Barton Bugle with Prince Publications to sell tickets for my Perfectly Patsy Tribute Show in New Milton, I was overwhelmed by the response from the ad, and the show was sold out. I was so pleased with the help Gary gave me when I placed the advert, always a pleasure to deal with and the rates he charges were very competitive. I would highly recommend his service.

    Retro Rita

    Hallmark Builders

    Thank you Gary for convincing me to advertise in the Barton Bugle, Highcliffe Herald and New Milton Mail. Advertising in your magazines has boosted my business considerably. They are great magazines that all like to read and keep, and I look forward to the next edition myself as they are very informative too.

    Brian Vass

    Dorset Denture Clinic

    We have had a happy association with the magazines having advertised continuously since the first edition. Gary is always helpful and most obliging, we have experienced excellent response to our adverts and would recommend both The Bugle and its sister publication.

    Tracey Butchart

    New Milton Town Partnership

    The magazines play a key part in the promotion of our New Milton Crafts Events throughout the year and their effectiveness can be judged by the huge crowds which support the Event each time.

    Alan Watson

    Debbie Smith Hairdresser

    I’ve been advertising in the Bugle and New Milton Mail for a while now. Continued advertising has been a great part of my fast growing business and the majority of my work has come from the Bugle. Keep up the great work, they are a fantastic read over a cuppa! Can’t wait for the next issue.

    Debbie Smith

    Paul’s Handyman Services Limited

    Since starting my business I have used local advertising, the first few months I got the odd call, but once beyond six months the calls accelerated as people see your advert, the van with advertising on and most importantly "Word of Mouth". To give you an indication of the power, I started my business with 20 customers, 5 years on reaching 1000 customers. Once people understand your business and the services offered then you are on the winning path. How do people know who you are if you do not promote yourself?

    Paul Crispayne

    The Cliff House Hotel

    We have had a happy association with Gary Prince and the magazines having advertised continuously since the first edition. Gary is always helpful and most obliging, we have experienced excellent response to our adverts and would recommend the magazines

    Donald Darbishire

    The 3 Just Men Gardening

    We have had several enquiries and has two definite jobs to be carried out in the next few weeks, one lady really liked the advert and the business name appealed to her; this particular lady said she "loves the Barton Bugle" which we thought was really nice.

    Geoff Landells

    B&R Electrical

    We have been advertising in all 3 magazines for almost a year now, getting a good response and would recommend to anyone as friendly service given through Gary. The advertising was easy to set up and is far more cost effective than our local papers. It has been a pleasure to advertise with Gary and hope for a long working relationship in the future.

    Steve Monk

    Dixon-Stewart Solicitors

    I have been writing an advertorial in the magazines continuously since 2011 – where have those years gone?

    It still makes me smile when a new client says "I saw you in the magazines". It happens more often than you would think after all this time.

    I see many new and old clients who have read the advertorial and saved it for future reference.

    It stands out as the best advertising we have ever done.

    Helen Stewart

    A.C.E Fencing and Landscaping

    We have been advertising in the Highcliffe Herald for just under a year now, with this being our only choice of advertising we have been more than impressed with the response we have received. Due to these fantastic results we have decided to advertise in the Barton Bugle and New Milton Mail also. We first contacted Gary after many of our local customers used this magazine solely to source local tradesmen, so we decided to give it a try and we’ve never looked back. The magazines are full of great content whilst remaining pleasing to the eye. Gary has been a pleasure to do business with and has made the advertising stress free and easy. We cannot thank you enough

    Steve Crouch

    Painter & Decorator

    I only advertise with your magazines, and they have been so successful that I am constantly booked at least 3 months ahead.

    Sue Speake

    Flair Interiors

    I now advertise in around 15 magazines & yours are the most productive for me. One reason is that the magazines have a lot of content in them. A good balance between adverts & informative/interesting articles. Some other publications are a bit thin on both fronts. For this reason, I think people are inclined to read through the magazine & look forward to the next edition. This means the advert gets viewed regularly by a greater proportion of the readers. It has certainly proved a worthwhile investment, that I am keen to keep supporting.

    Rob Munday

    Mike Rickman Roofing

    The advert is working REALLY WELL for us and we’ve picked up lots of work from it. Last month someone called about a minor emergency a few minutes after they’d received their magazine. As Mike was in the area he dropped in late afternoon to see the customer and sort out the problem for them!

    Dominique Rickman

    Bathroom Design Centre

    Just to let you know our new advert has worked a treat. Not only have we had 19 bathroom surveys booked but also 11 kitchens and 2 bedrooms. When you think we have a 80% success rate we are looking forward to a busy time. Once again you have done us proud.

    Tony Quinn

    Town Gas

    I have advertised in the magazines for a few years now and I am delighted with the results, my initial reason for advertising was to enable local people to have easily obtainable contact details for me, should they need my services. For many years I thought that I didn’t need to advertise due to being local and relying on word of mouth, which is fine until somebody hears about you and wants to make contact but can’t find you advertising anywhere? At first I didn’t imagine it would bring much new business my way, but to my delight it does so regularly. I would recommend these great little magazines to anyone locally who is heard but really needs to be seen.

    Joe Woodsford

    Retro Rita

    I am Retro Rita a local vintage vocalist. I advertised last year in the Barton Bugle with Prince Publications to sell tickets for my Perfectly Patsy Tribute Show in New Milton, I was overwhelmed by the response from the ad, and the show was sold out. I was so pleased with the help Gary gave me when I placed the advert, always a pleasure to deal with and the rates he charges were very competitive. I would highly recommend his service.

    Retro Rita

    Hallmark Builders

    Thank you Gary for convincing me to advertise in the Barton Bugle, Highcliffe Herald and New Milton Mail. Advertising in your magazines has boosted my business considerably. They are great magazines that all like to read and keep, and I look forward to the next edition myself as they are very informative too.

    Brian Vass

    Dorset Denture Clinic

    We have had a happy association with the magazines having advertised continuously since the first edition. Gary is always helpful and most obliging, we have experienced excellent response to our adverts and would recommend both The Bugle and its sister publication.

    Tracey Butchart

    New Milton Town Partnership

    The magazines play a key part in the promotion of our New Milton Crafts Events throughout the year and their effectiveness can be judged by the huge crowds which support the Event each time.

    Alan Watson

    Debbie Smith Hairdresser

    I’ve been advertising in the Bugle and New Milton Mail for a while now. Continued advertising has been a great part of my fast growing business and the majority of my work has come from the Bugle. Keep up the great work, they are a fantastic read over a cuppa! Can’t wait for the next issue.

    Debbie Smith

    Paul’s Handyman Services Limited

    Since starting my business I have used local advertising, the first few months I got the odd call, but once beyond six months the calls accelerated as people see your advert, the van with advertising on and most importantly "Word of Mouth". To give you an indication of the power, I started my business with 20 customers, 5 years on reaching 1000 customers. Once people understand your business and the services offered then you are on the winning path. How do people know who you are if you do not promote yourself?

    Paul Crispayne

    The Cliff House Hotel

    We have had a happy association with Gary Prince and the magazines having advertised continuously since the first edition. Gary is always helpful and most obliging, we have experienced excellent response to our adverts and would recommend the magazines

    Donald Darbishire

    The 3 Just Men Gardening

    We have had several enquiries and has two definite jobs to be carried out in the next few weeks, one lady really liked the advert and the business name appealed to her; this particular lady said she "loves the Barton Bugle" which we thought was really nice.

    Geoff Landells

    B&R Electrical

    We have been advertising in all 3 magazines for almost a year now, getting a good response and would recommend to anyone as friendly service given through Gary. The advertising was easy to set up and is far more cost effective than our local papers. It has been a pleasure to advertise with Gary and hope for a long working relationship in the future.

    Steve Monk